Crown Royale Biovite Thickening Dog Shampoo Formula 3 Concentrate – Add Volume and Texture to Your Dog’s Coat



Is your dog’s coat looking a bit lackluster lately? Do you wish you could give their fur a fuller, thicker appearance? Look no further than Crown Royale’s Biovite Formula 3 Dog Shampoo Concentrate!

Specially designed to add volume and texture, this shampoo will have your dog’s coat looking amazingly full and vibrant in no time. The high-lathering formula deeply cleanses while depositing key ingredients like Biotin, Panthenol, and Allantoin into the hair and skin for conditioning and revitalization.

Thickens and Volumizes

The active ingredients in Formula 3 go to work to add body and texture to each hair strand for a visibly thicker coat. As you lather and rinse, you’ll notice the change taking place right before your eyes!

Fortified with Essential Vitamins

Biotin and Panthenol (Vitamin B5) are both essential for healthy skin and coat. By supplementing them during bathing, Formula 3 helps accelerate skin cell metabolism and stimulate hair follicles for reduced shedding and enhanced growth.

Soothes Skin

Allantoin calms and moisturizes skin to prevent dryness and irritation. Your dog will love how smooth and soft their coat feels after using this shampoo. It’s safe for use on both dogs and cats of all coat types.

Made in the USA

Produced domestically right here in the USA, you can trust the quality and safety of Crown Royale products. Their grooming solutions are specially designed by experts to bring out the best in your pet’s coat.

Crown Royale’s Story

The Crown Royale brand was founded in 1983 by a professional AKC breeder and handler who wanted better products to showcase his dogs. Along with a skilled formulating chemist, he developed the original Biovite shampoos and Magic Touch grooming sprays to help coats represent the breed standard.

Today, Crown Royale continues that tradition of breed-focused grooming solutions. Show enthusiasts, pet owners, and groomers worldwide trust their formulas to enhance and beautify their dogs’ coats. Try Formula 3 and see the volumizing difference!

How to Use

As a concentrated formula, Formula 3 should be diluted before use. Follow these simple steps:

  1. Fill an empty bottle with 12-16 oz of warm water.
  2. Add 1-2 oz of Formula 3 concentrate and shake gently to mix.
  3. Wet your dog’s coat thoroughly with warm water.
  4. Apply the diluted shampoo from neck to tail, working it deeply into the hair.
  5. Let set 5-10 minutes before rinsing.
  6. For best results, follow with Crown Royale’s Magic Touch grooming spray.

The shampoo will produce a rich lather that cleans while volumizing. Rinse thoroughly and towel or blow dry as usual. Remember to patch test any new products before full use.

Try the Entire Biovite Collection

For maximum benefits, use Formula 3 as part of Crown Royale’s complete Biovite system:

  • Formula 1: For normal coats
  • Formula 2: For dry or damaged coats
  • Formula 3: For added volume and texture
  • Formula 4: For dense undercoats
  • Formula 5: For oily coats and skin
  • Formula 6: For sensitive skin

There’s a custom Biovite shampoo for every coat type. Try them all to bring out your dog’s best hair days!

Frequently Asked Questions

Is Formula 3 tearless?

Yes, this formula is ophthalmologist tested to be safe and non-irritating for eyes and faces.

How often can it be used?

Formula 3 can be used as often as once a week. For dogs with dry or sensitive skin, limit to 1-2 times per month.

Does it have a scent?

This formula features a light, fresh herbal fragrance.

Can it be used on puppies?

Yes, Formula 3 is safe for puppies over 12 weeks old. Avoid getting shampoo in eyes.

What size bottles are available?

Formula 3 comes in 8 oz, 16 oz, 32 oz, 1 gallon, and 5 gallon sizes for any bathing need.

Discover why show dog enthusiasts have trusted Crown Royale products for decades. Let Formula 3 give your dog a fuller, thicker, show-stopping coat!


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