At PetFlow (“us”, “we”, or “our”), we respect the privacy of our users (“you”, “your”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information.

We provide an online service that delivers pet food and products directly to your home. By using our website, mobile applications, or other online services (collectively, our “Services”), you agree to the collection, use, disclosure, and protection of your information as described in this Privacy Policy.

Note that this Privacy Policy applies only to information collected through our Services, and not to information collected offline or through any third party websites or services.

Information We Collect

We only collect information that helps us deliver, improve, understand, and protect our Services. The types of information we collect depends on how you use our Services.

Information You Provide Directly

When you sign up for an account, place an order, contact customer support, or otherwise communicate with us, you voluntarily share certain information such as:

Information We Collect Automatically

We also collect some information automatically when you use our Services, including:

We use various data analytics tools to help us analyze this automatically collected data. These tools provide aggregate data which do not identify individual users.

Information from Other Sources

On occasion, we may receive information about you from other sources, such as if you access our Services through a third-party log-in. We will only use such information in compliance with this Privacy Policy.

How We Use the Information

We use the information we collect for three main purposes:

  1. To provide our Services and personalize your experience, such as creating and managing your account, processing your orders, and making recommendations for products you may like.
  2. To improve our Services, such as diagnosing problems, analyzing trends, gathering feedback, personalizing features, predicting needs, and developing new features.
  3. To communicate with you, such as informing you of product updates, promotions, or events.

We use data analytics to better understand our Services from an aggregate non-individual perspective. Such analysis helps us evaluate customer demographics, interests, usage patterns, and other trends so we can make decisions to improve our Services.

In certain cases as required by law, authorized law enforcement agencies may use a legal process to access your information. We limit what we disclose to only what is reasonably necessary to fulfill the legally required request.

Information You Can Access, Modify or Delete

At any time, you can review or modify information maintained in your online account or request deletion of your account by contacting our support team.

Upon account deletion, we remove your information from active use. However, some information, such as transaction records for orders placed on our website, needs to be retained for legal purposes.

How We Protect Your Data

We employ appropriate technical and organizational safeguards designed to protect the security and privacy of your personal information. Such safeguards include timed logouts, encryption, privacy-by-design configurations, and limited access security profiles.

While we follow generally accepted standards and protocols to protect your data, no security method is 100% guaranteed secure.

Children’s Privacy

Our Services are not directed to children under 18. If you learn a child has provided us with personal information without consent, please contact us.

Third-Party Services

We may employ third party companies and contractors to facilitate our Services, such as fulfilling orders, conducting data analysis, or processing credit card payments.

These third parties are only provided with information needed to perform their designated functions and not for any other purposes. They must uphold similar data protection obligations as us.

Changes to this Privacy Policy

We may revise this Privacy Policy from time to time to reflect changes to our business, legal, or regulatory requirements. If material changes are made, we will notify you through our website banner, splash page, or other means prior to the changes taking effect.

Continued use of our Services after a notice of changes constitutes your acknowledgement and acceptance of such changes.

Contact Us

If you have any questions or concerns related to this Privacy Policy or our privacy practices in general, you can contact our Data Protection Officer at:

Email Address: Mailing Address: PetFlow Legal Department 123 Main St Richmond VA 23219

We will respond promptly to any inquiries related to this Privacy Policy or requests regarding access to or deletion of your information.